From self-funded startup to Goldman Sachs exit — I was the creative director, UX designer, brand steward, ad production lead, and team builder who turned Frequence into one of the largest advertising automation platforms in the country.
Visual identity, typography, illustration, and brand systems that scaled across every touchpoint.
The Frequence platform won multiple Martech and DigiDay awards for user experience. I led UX, product design, and the design systems that made complex advertising simple.
Custom pitch decks, sales presentations, and investor materials that helped close the biggest deals.
Social media, blog content, video production, and marketing campaigns that built a community.
From 4 freelancers to 40 people. I hired, trained, and mentored designers, animators, copywriters, and production specialists. Seven team members were promoted to management under my leadership.
