Porch Light Studio · now at theporchlight.ai

Keep the craft. Hand off the chores.

Porch Light started as a side project and turned into a studio. It's where I take what a decade of running a forty-person creative org taught me and put it to work for small teams: the design systems, the AI design studio, and the tooling that gives owners their evenings back.

It has its own home now. This page is the porch; the house is over there.

Go to theporchlight.ai → What's inside ↓

One studio. Three kinds of help.

Some teams need their creative to scale without losing its voice. Some owners need the busywork gone. Some want design that looks like people made it. Plenty arrive through one door and stay for another.

Design workflow services

Creative systems that scale

Atomic design systems, connected creative systems, and brand guidelines machines can follow. The work behind the Ad Studio and the modular video system, offered to other teams.

How we work → The Studio · AI creative

Brief. Match. Generate.

Eight designers, each with a real lineage. Brief your brand in five minutes, get matched, and walk away with palettes, type, logos and campaign looks you can use.

Open the Studio → AI tooling · Workflow Teardown

We find your busywork. AI does it.

Three weeks, hands on. Review engines, phone and comms tools, social media dumps, voice capture from the truck. Built on the tools you already pay for.

See the tools →

Two pilots, both real businesses.

The first two Teardowns, run for owners I know and trust. The proof is in what they stopped doing at 9pm.

Ash & Pine Construction · brand, site, tooling

A Woman-Owned GC Gets Her Evenings Back.

New logo and brand system, a nine-page site with transparent pricing and before/after sliders, a reviews engine at handoff. Now the assistants: voice capture, weekly client updates, JobTread talking to Claude.

Read the case study → Live site ↗
Game Face Performance · workflow teardown

One Coach, One Book, One Podcast, Too Many Jobs.

A mental-performance coach with more IP than hours. The teardown is mapping admin and client delivery, content repurposing, and lead flow, with a content assistant as the first build.

Follow along at theporchlight.ai ↗

The light's on. Come sit down.

Tell me what's eating your time. I read every note myself.

Say hello at theporchlight.ai →